About Us

Fiz Osborne and Rachael Davis-Featherstone founded Creative Roots Studio in 2024 as a way to work closely and dynamically with publishing houses, spearhead the creation of a wide range of brilliant children's books and help build sustainable careers for children's book creatives.

Fiz Osborne

Fiz Osborne is an agent, award-winning author, editor and former-Publisher with 20 years of publishing experience. Fiz is a highly creative and extremely well-connected children's book specialist with a proven track record in acquiring bestsellers, IP creation, list strategy, negotiation and talent development.

Some of Fiz's career highlights include:

While working in-house, acquiring and/or commissioning some of the very best names in the picture book business, including Alice Hemming, Nicola Slater, Michelle Robinson, Fiona Lumbers, David Litchfield, Smriti Halls, Lucy Fleming, Tim Budgen, Mike Byrne, Mark Sperring, Lucy Rowland and Katy Halford.
Building a strategic, profitable and child-friendly picture book list while working as picture book Publisher at Scholastic UK, while leading a team of editors and designers to creatively publish award-winning books that sold across multiple retail channels, including New York Times bestseller, The Leaf Thief.
Developing a high volume of quality commercial picture book ideas and pairing them with the perfect authors and illustrators, such as The Pumpkin Who Was Afraid of the Dark, Naughty Narwhal, The Unicorn Who Came to Breakfast and Unicorn and the Rainbow Poop.
Writing engaging, child-friendly novelty, picture books, non-fiction and fiction, such as Giggling Ghosts (2025), Bouncing Bunnies (2025), Hello Unicorns (2026) and Hello Dinosaurs (2026).
Writing quality-commercial, accessible, award-winning children's books under her pen name Emma Adams, such as Little Myths: Thor (2025), Try (2024), Our Wartime Street (2025) and The Great Fire of London (2016).

Rachael Davis-Featherstone

Rachael Davis-Featherstone is an agent, enterprising board member and multi-award-nominated author with over 10 years of publishing experience. She is a passionate self-starter with a proven track record for building a successful creative portfolio career. She is recognised by the publishing industry as a champion of diversity in literature.

Some of Rachael’s career highlights include:

Selected as a Bookseller Rising Star, class of 2025.
Publishing over 25 books, spanning picture books to adult novels and non-fiction, including her debut YA, Oxford Blood (2025), which sold at auction to Walker Books and Macmillan US.
Shortlisted for the Waterstones Children’s Book Prize; longlisted for the Diverse Book Awards and the Inclusive Books for Children Awards. Twice featured in The Guardian’s ‘best new picture books and novels’ and three times Editor’s Choice in The Bookseller.
In 2021 and 2025, judge for the Jericho Prize, a prize created to amplify new Black-British writers.
Appointed as a Trustee for English PEN and a Non-Executive Director for ALCS, where Rachael combines her background in analytics and strategy with creativity and best practice governance to help hold leaders to account.
Consulting for leading financial services firms, designing and delivering technical and professional skills training and creating innovative learning solutions.
Appointed as a Royal Literary Fund Fellow at Mansfield College, Oxford University, supporting students with their academic writing.
Currently pursuing a PhD in authentic representation of the mixed-raced identity in children’s literature at Bath Spa University.