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About Us

Fiz Osborne and Rachael Davis-Featherstone founded Creative Roots Studio in 2024 as a way to work closely and dynamically with publishing houses, spearhead the creation of a wide range of brilliant children's books and help build sustainable careers for children's book creatives.

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Fiz Osborne

Fiz Osborne is an agent, award-winning author, editor and former-Publisher with over 18 years of publishing experience, specialising in picture books. Fiz is well-connected, with a proven track record in IP creation, list strategy, negotiation and talent development.

Some of Fiz's career highlights include:

  • Building a strategic, profitable and child-friendly picture book list in her most recent full-time role of Publisher at Scholastic UK, while leading a team of editors and designers to creatively publish award-winning books that sold across multiple retail channels.

  • Increasing Scholastic's picture book presence in supermarkets by over 75%, dominating supermarket retail slots with quality commercial publishing such as The Pumpkin Who Was Afraid of the DarkWhen Cucumber Lost His Cool and Unicorn and the Rainbow Poop.

  • Acquiring and commissioning bestselling fiction and picture books, such as Can You See Me? the Dark Unicorns series, This is Me and New York Times Bestseller, The Leaf Thief.

  • Writing quality-commercial children's books under her pen name Emma Adams.

Rachael Davis-Featherstone

Rachael Davis-Featherstone is an agent, enterprising board member and multi-award-nominated author with over 10 years of publishing experience. She is a passionate self-starter with a proven track record for building a successful creative portfolio career. She is recognised by the publishing industry as a champion of diversity in literature.

Some of Rachael’s career highlights include:

  • Publishing over 20 books, spanning picture books to adult novels and non-fiction, including her debut YA Oxford Blood (2025), which sold at auction to Walker Books and Macmillan US.

  • Shortlisted for the Waterstones Children’s Book Prize; longlisted for the Diverse Book Awards and the Inclusive Books for Children Awards. Twice featured in The Guardian’s ‘best new picture books and novels’ and three times Editor’s Choice in The Bookseller.

  • Judge for the inaugural Jericho Prize, 2021, a prize created to amplify new Black-British writers.

  • Appointed as a Trustee for English PEN, where Rachael combines her background in analytics and strategy with creativity and best practice governance to help hold leaders to account.

  • While working on the trading floor as a Strategist analysing financial trends, Rachael designed and launched an innovative weekly inflation publication and hosted inflation teach-ins internationally, building strong client relationships and generating new business.

  • Consulting for a leading financial learning and development firm, designing and delivering technical and professional skills training and creating innovative learning solutions.

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